Today, internet in India, unfortunately, isn’t designed for India. Most importantly, it doesn’t speak a language that India understands. It is for most part in English – hence reaching a meagre 12-15% of the country. Consumer internet businesses are now realizing this folly, and are joining the localization bandwagon. However, they’re faced with a number […]
Time for a customized strategy to address Tier 3,4,5 geographies to capture 80-100 million new users in India?
Demonetization of high value currency notes in India will provide a big boost for Digital India. Reduction in cash transactions will help multiply digital and plastic transactions such as cheques, credit card and mobile wallets. As Indians start getting used to handling digital money, their trust in anything online and mobile will get a big […]
IT reform needed to avoid the early death of many MSME companies in the software and services sector?
CASE: While the Govt wants to increase credit availability for MSME companies. The same Govt is currently taking away 10% of all revenues of software and services MSME companies right at the source, in the form of TDS, even if the company does not make a profit. The IT refunds are being excessively delayed. The […]