Growth of Consumption in Rural Markets

850 million people live in the Indian hinterlands. The rural Indian economy contributes more than 50% to the Indian GDP. When Coronavirus made landfall in India, it triggered a massive migration of workers returning to their villages. Agriculture emerged as a social safety net for the Indian economy. A good monsoon coupled with the increased […]

Rise of Vernacular Content in India

It’s now official; the growing vernacular internet users have outnumbered the English language users. Regional aspirations are now shaping businesses’ growth strategy as a substantial consumer base in non-metro regions is all set to participate in the digital medium. A 2017 Google report estimated that Indian (vernacular) language internet users had surpassed English language users […]