“Localization is the most personal form of customer relationship.” ~ Georges Simenon (Belgian Author) India is the world’s fifth-largest economy with a $2.94 trillion GDP. Erstwhile an agrarian economy, today, it prides itself in robust services and manufacturing sectors. These segments have generated massive business opportunities, attracting global brands to invest in India. However, […]
Microfinance began in the early 1980s to support low-income people with limited access to traditional banking services. Lack of institutional and technical framework curbed the growth of microfinance. For the time being, however, there are many significant changes in the operation of microfinance industries with revolutionary digital transformations. Recent times, these have been contributing to […]
850 million people live in the Indian hinterlands. The rural Indian economy contributes more than 50% to the Indian GDP. When Coronavirus made landfall in India, it triggered a massive migration of workers returning to their villages. Agriculture emerged as a social safety net for the Indian economy. A good monsoon coupled with the increased […]
It’s now official; the growing vernacular internet users have outnumbered the English language users. Regional aspirations are now shaping businesses’ growth strategy as a substantial consumer base in non-metro regions is all set to participate in the digital medium. A 2017 Google report estimated that Indian (vernacular) language internet users had surpassed English language users […]
With MoxVeda, localizing your website is very easy. Follow the following steps to translate your website into your favored language. Select the plan that suits your needs the best. If you want to just try the product, Select MoxVeda’s Free trial which lets you translate your website into any 2 languages for free. Step 1: Register the […]
Today, internet in India, unfortunately, isn’t designed for India. Most importantly, it doesn’t speak a language that India understands. It is for most part in English – hence reaching a meagre 12-15% of the country. Consumer internet businesses are now realizing this folly, and are joining the localization bandwagon. However, they’re faced with a number […]
Time for a customized strategy to address Tier 3,4,5 geographies to capture 80-100 million new users in India?
Demonetization of high value currency notes in India will provide a big boost for Digital India. Reduction in cash transactions will help multiply digital and plastic transactions such as cheques, credit card and mobile wallets. As Indians start getting used to handling digital money, their trust in anything online and mobile will get a big […]
IT reform needed to avoid the early death of many MSME companies in the software and services sector?
CASE: While the Govt wants to increase credit availability for MSME companies. The same Govt is currently taking away 10% of all revenues of software and services MSME companies right at the source, in the form of TDS, even if the company does not make a profit. The IT refunds are being excessively delayed. The […]
Internet and mobile adoption is transforming the country in a big way. Sundar (name changed) an office boy lives 12 km from his office, takes a local bus to and from office every day. The 35-40 minute journey is his time for entertainment. He watches videos or does TikTok, Helo, Sharechat, Youtube, reads jokes, looks […]